👋 Hello! Thanks for visiting. I am a designer with 15 years of professional design experience and have been crafting world class digital products for the last 10+ years.
I am passionate about helping businesses connect to their target audience and designing technology for the societal good.
I am a product design leader with over 10 years of experience in product design and more than 8 years leading teams. My experience encompasses both enterprise (B2B) and consumer industries (B2C), but passion and focus has always been helping businesses connect with their users through design that deeply understands them, whether they’re other enterprises, developers, or customers.
Prior to my Staff IC and mentor role at Roku where I led the strategic redesign to unify consumer experiences across TV, IOT, and streaming services, I had the privilege of working at Google for almost four years – first in 2017 as an art director on Google Store, and from 2019-2023 where I contributed to various UX teams.
I led UX design for productivity and IOT app developers on Android Automotive as Interaction Design Lead, and shaped the end-to-end advertiser experience as the Buy-side UX Lead for Local Services Ads, contributing to international expansion and $500 Million+ ARR growth. At Advanced Technology and Projects (ATAP), I prototyped Project Jacquard’s first-ever playlist feature and optimized their mobile app in the multimodal inputs wearable space. I also worked at Google Play Store where I launched Dark Theme for Android 10 and designed Play’s hidden “Hot Air Balloon” easter egg game, among other feature and design system optimizations. Finally, I oversaw the Google Cloud IDaaS design system and ensured component parity during a complex stack migration.
I’ve had the pleasure of working at other companies including Meta on Growth and Retention for Meta Verified, Facebook, Intuit, Beats by Dre/Apple, Disney, DirecTV’s Digital Innovation Lab (DLab), and highly acclaimed agencies and design studios including 72andSunny, The Martin Agency in Richmond, VA, Dailey Advertising & Associates, Psyop, Imaginary Forces, The Moving Picture Company (MPC), The Mill, Deluxe Digital & VR, Brand New School, Method, Troika, Framestore, among others.